The Immersive Rally at Mar del Plata was one week long, and participants came from all over South America to learn, explore, prototype and push forward the film industry. The first day participants got to meet each other and teams were formed so as to come with 4 multidisciplinar and competitive teams of 6 participants. The second day took place the ideation phase and the open casting, and the third day we started with 3D models and rehearsal. The 4 shooting took place the following day and each team has 1 day and a half of edition before the big PREMIERE at the VR Space of the Mar del Plata Film Festival where people from all ages gathered to experience the different pieces that were presented altogether with a small installation related to the content of each piece.